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ARTICLE DE BREVE/ Federico Primiceri
THE ENCHANTING WORLD OF FEDERICO PRIMICERI HIGH JEWELLERY
Imagine being in an open land and there’s a locked door in front of you, a bright and mysterious
door. An engaging music re-echos in the air and there’s a young Italian designer with a precious
key made by himself with love and passion that he leaves in your hands.
Now you can feel the emotion to open that door and discover the enchanted world of Federico
Primiceri’s High Jewellery.
Little fairies dressed in gold and diamonds will take you to the Fantasy Travel Collection: they
float amongst emerald flowers together with wonderful creatures that join each other, playing
upon your female decoltè. Turquoise leaves keep a dew of lemon quartz and drop it upon green
wings of magical butterflies, which gently rest on your fingers with their bodies wrapped by
diamonds, passing through the uncontaminated habitat of the Naturally Collection.
The fantasy trip continues, going from the queerest nature to the gold and silver labyrinths of
the LEVEL 256 Collection, where eclectic characters with round faces of yellow sapphires and
black diamonds are in pursuit of tiny ghosts of rubies and pink sapphires.
Then everything changes once again and you will slide in a little while in two parallel
dimensions, Instant and Alchimia: one shows the beauty of the creative impulse though luxury
sculpture collections coming to life all of a sudden; in the other, alchemic lines draw the way of
majestic amethysts and pink quartz drops, collected in faceted topaz bunches, held by bright
Australian pearls.
This is the infinite enchanting world of Federico Primiceri, high jewellery designer who,
carrying on the family tradition in goldsmith’s art, makes of his talent a revolutionary philosophy
of life. His jewels are minutely handmade by himself in his laboratory in Apulia,
in South of Italy; they are unique and inimitable pieces representing bon ton, allure and innovation.
This mixtape of avant-garde luxury arrives in Paris in the full bloom of the Paris Fashion Week,
where Federico Primiceri showcases his haute joaiellerie at the Vendôme Luxury Tradeshow
session #18, from 28th September to 1st October 2012, in the prestigious
Hôtel Park Hyatt-Paris Vendôme in rue de la Paix.
The real luxury is to wear a dream and Federico Primiceri knows how to make you daydream.
PHILOSOPHY
Federico Primiceri is the first goldsmith designer able to create a unique image of jewelry, through a revolutionary concept of accessories which marks the philosophy of his brand:
Jewel Music Concept
the first mix tape of talent, creativity, luxury and innovation.
Federico Primiceri jewels tell the extraordinary tale of one true international talent in goldsmith's art who unleashes his creative impulse and crafts true works of art, drawing inspiration from the
acoustic perception which flows into precious sculptures.
Observation, reality disassembled, impulse and imagination, as well as the flow and complexity
of the various combinations of sound allow the artist to express his personality and to
create luxury accessories in the sign of excellence and elegance.
Federico Primiceri designs and shapes his works just like a sculptor, combining craftsmanship
techniques with an innovative and harmonic design, growing the forbidden fruit of desire,
rare and pervaded by the essence of beauty and elegance itself.
Intuition, the love for the handmade and the expression of an introspective view of the world
translated into luxury, uniqueness, quality and artistic value are the parts which compose
Federico Primiceri's talent and define the identity and personality of every single piece,
introducing a new trend in luxury goods.
Every work is created as an effect of the designer's perception's metamorphosis into refined
masterpieces, and allows an unusual femininity through a new style which conjugates values
from the past with future aesthetics.
The charm of experiencing the artistic side of the jewel, the most mysterious and intriguing one,
comes from the shifting of sensations from the mind to the matter and from their coding into a
personal, high profile creation.
Federico Primiceri creates a matchless formula of "Luxury Artwork" with precious color effects,
accurately selected and set, bursting through asymmetric curves shaped in 18k gold:
the free form of the bracelets, the alchemic geometries of earrings and colliers,
the distinct shape of rings meet
the blinding light of Russian cut diamonds and the charm of Australian pearls contrasted by
rubies, sapphires, emeralds, amethysts and topazes.
The symbiosis between goldsmith's art and the world of perception reveals a subtle and
meticulous research of exclusiveness, an interpretation of the women's desire to wear
ethereal jewelry with unique class and personality.
Federico Primiceri and Jewel Music Concept:
unique Italian style in the new class of luxury.
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